Our brief: to refresh and reinvigorate a global iconic brand, add richness and authenticity to storytelling from the brand’s heritage; create a visual link between the vermouth and sparkling wine…
Inspired by an original Berry Bros. & Rudd liqueur first formulated in 1903 for His Majesty King Edward VIII on the request of the Royal Physician. Revivified packaging for the present day.
After visiting the distillery, meeting the family and immersing ourselves in the culture of Ponce, Puerto Rico, we just had to bring this to life in the new packaging. Authentic, proud, passionate –…