How Treasury Wine turned to gangsta rapper Snoop Dogg to solve its Crimes

Published

Incredible numbers.
"Initially, the company forecast “robust” sales of 125,000 cases in the first 12 months, but smashed through that milestone within six weeks. To date, Treasury has sold over 800,000 cases of the Snoop-supported blend and is currently rolling out the latest line supported by the rapper: a Cali Rosé."